How To Effectively Market and Promote Your Book on a Budget, Presented by BookMarketing.pro
This course is sponsored by and heaviliy discounted thanks to
BookMarketing.pro.
Self-paced, Online, Lessons
Videos and/or Narrated Presentations
Approximate Hours of Course Media
This course is for self-published authors who don't want to spend thousands of dollars marketing and promoting their book(s) but do have the time, talent, and necessary technical skills to do it themselves.
You've spent countless hours writing your book. Do what you need to do to make sure that people read it.
We have created the business, BookMarketing.pro, around providing clients with the most effective services for promoting and marketing their books. However, we understand that not all authors have the funds to invest in their books but this shouldn't mean that they don't invest their time in their books.
Most of these services require just basic skills including being comfortable with navigating websites and filling out online forms. Some require talent, experience, marketing skills, and a higher level of technical skills. For these services, we do our best to help you through the process but always offer you the option to either purchase the service from us or use our consulting services where we can help you with any aspect of the service (think of this as a money-saving hybrid of purchasing the service and doing it yourself.)
Here is the hard, honest truth: If you don't have either the money or time to invest in marketing and promoting your book, there is very little chance that your book will sell more than a few copies (mostly to your friends and family). You wrote your book because you want as many people to read it as possible. We can help you make that happen. Register for this free course today!
* Thanks in part to the sponsorship of BookMarketing.pro, this course is made available to you for free. Sponsors have a subtle mention under the course title and links in the course resources - there are no intrusive image-based ads or audio ads in the course.
To quote the great Austin Powers, allow myself to introduce... myself. Also, allow me to say a few words about this course.
A note about the content in this course
My plans are to create the content for every lesson. However, rather than wait months to do this, there are industry professionals that have produced videos on these topics that I will use for the time being. While I don't agree with 100% of what they say all the time, I agree with enough to post their video and endorse what they say. Most of the disagreement would be a preference and not necessarily something "incorrect." Also, most of them promote their own services that compete with what we offer at BookMarketing.pro. I do not recommend their services over ours, of course, but I am confident enough in our services not to worry that we will lose business :)
It is important that you go into any book marketing and promotion campaign with realistic expectations.
Don't let anyone tell you that you are not a good enough writer or that your book isn't good enough. The industry is full of stories of authors whose books were rejected by publishers yet they went on to become world famous (e.g., J.K. Rowling). But take a close and real look at your book and do your best to accurately assess where your book falls on the continuum from "awesome" to "sucks big time." In this lesson, I help you overcome some of the biases that might prevent you from seeing your book as other people see it.
How successful you can ultimately be as an author has much to do with what you have to offer your readers. In this lesson, I talk about several ideas to make more money per reader so that every marketing and promotion effort you make has the greatest chance of success.
Although it is understandable, authors want to sell books right away. This is often a problem because their books and sales materials are not conducive to the kind of organic growth discussed in less on setting exceptions. In this lesson, I will review a sensible and profitable strategy for marketing and promoting your book.
The title of your book can lead to more sales and certainly more buzz if chosen correctly. In this lesson, I will go over some of the characteristics of a good title and those of a bad title.
An enticing book description is a detailed, descriptive copy that provides a tantalizing preview of what the reader will experience when reading your book. The description is used for your book marketing, book discovery, and for retail sales. It helps potential readers both find and know what your book is about. It's your pitch. Your first and perhaps only chance to get readers interested in your book. It's also your opportunity to attract search engines through the strategic use of keywords and phrases. The more enticing your description, the better your chances for selling more books. In this lesson, I will cover some elements of an enticing book description.
Readers do judge a book by its cover. Most readers perceive the attractiveness of the cover as an indicator of the overall quality of the book. In this lesson, I will offer some tips to great book cover design as well as review some technical specs needed for covers.
Errors are common with self-published books, but they don’t have to be. In this lesson, I will show you how you can do this yourself.
There are a few things you should add to your book before you even publish it that will amplify your future marketing efforts. In this lesson, I will show you what those are.
If you don't have an ebook version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book). In this lesson, I will show some options for ebook distribution that won't cost you a penny.
If you don't have a print version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book). In this lesson, Mandi Lynn show some options for print book distribution.
If you don't have an audio version of your book, you are likely missing out on a significant number of sales. In this lesson, Dale will show you how to get your audiobook distributed on about 45 platforms.
Since Amazon is likely to be the major source of your book sales, you really want to build your author profile there. In this lesson, I will show you how to do this.
There's fierce competition in the book market, with 500,000+ searches on Amazon per month. In this lesson, Paul Marles will show you how to choose keywords for your Amazon page.
In this lesson, Bethany Stahl will be discussing how to add 10 categories to your book's listing, how to find new competitive categories, and how to check on any book's hidden categories.
With what Amazon calls "A+ Content," you can add images, text, and comparison tables to your book detail page to engage readers and give more information as they consider buying your book. In this less, April Cox will show you how to do this.
Running ads for your KDP books can help you reach new readers. In this lesson, April Cox will provide an introduction to doing this on your own.
This "lesson" is actually and entire course (free course). The course is a little over 2 hours, but worth every minute if you plan on doing this yourself. See the link below to my course "How To Create a Book Website Using HostingAuthors.com." Remember that you are already registered with Virersity, so you just need to click the "enroll" link.
Virtually all of the marketing and promotion of a book begins with a single question: to whom are you marketing this book? This can be especially tricky with childrens' books. If you are going after the wrong audience in your marketing, you won't be happy with the results. In this lesson, Grant Abbitt will show you how to think about your audience.
It is important to monitor the web for mentions of your book(s) in order to be aware of any buzz about you or your book, judge the success of marketing campaigns, or follow discussions in which you can participate that relate to your book. In this lesson, Bethany Stahl will show you how to easily do this.
A "one sheet" or "sell sheet" is a PDF sales page for you, as an author, or your book that you can send to the media or anyone that might be interested in your book. Its primary purpose is as an introductory tool so an agent or editor can get an idea of who you are and what your book is about. It is convenient to attach to an e-mail message and although not as detailed as the media kit, some media sources prefer the "get to the point" approach. In this lesson, Andrew Krauss will show you how to create one.
A media kit (or author press kit) is an assortment of information for anyone who wants easy access to further details about you and your book. This is very helpful for journalists, book reviewers, podcasters, bloggers, and anyone who wants to share your book with a larger audience. In this lesson, Mari will show you how to create one.
Writing an effective press release is both a science and an art. A well-written press release can have a significant impact on your book's success. In this lesson, Derek Murphy will show you how to write a great press release.
Once you have your press release written, you need to get it out to the press. There are many services that offer this. In this lesson, you will see 10 free services.
Why promote your book (or yourself) on podcasts? This medium is wonderful for improving trust and credibility by connecting with the audience on a personal level. It is an opportunity to access a highly engaged and active audience. And let's not forget the bragging rights that come with being a podcast interview guest :) In this lesson, Jon Cook will show you how to get yourself booked on relevant podcasts.
With your own podcast, you can have unlimited self-promotion. In this lesson, Buzzsprout will go over setting up the hardware to releasing an episode.
(from https://www.helpareporter.com/about ) Help a Reporter Out (HARO) connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands to tell their stories. HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. Its straight-forward pitching process allows sources to find topics related to their expertise, industry or experience, while allowing journalists and bloggers to spend more time writing and less time sourcing. HARO reaches more than 1 million sources and 75,000 journalists and bloggers, making it a vital tool for brands and reporters alike. In this lesson, Media Maven will show you how to create an account an make use of this service.
Facebook can be an effective tool for launching your book, and even for selling your book profitably if you have the right audience. In this lesson, April and her guest will go over the specifics of using Facebook Advertising for marketing a book.
Local media love to write about local authors. In this lesson, TELL Public Relations will show you how to pitch the media.
Business cards are great if you interact with many people face-to-face on a regular basis. In this lesson, Kindlepreneur will show you how to design cards and have them printed.
Many bookstores are very friendly to new authors who want to hold a book-signing at their store. In this lesson, Bethany will show you how to identify bookstores in your local area and contact them.
Friends are usually willing to help you out. Seeding reviews with reviews from your friends will help initial sales. In this lesson, Heidi Thorne will share with you the best way to do this.
Having a name that your readers recognize and respect endorse your book can go a long way with your book's credibility and sales. In this lesson, I will show you how to identify a celebrity list of those you would love to have endorse your book; then search for contact information for these celebrities. Lane will share getting big name endorsements.
Facebook for authors, Instagram for authors, Twitter for authors, Goodreads for authors, the list goes on and on! If you want to try social media marketing for books, you’re probably wondering which social media platform is best for writers. In this lesson, Belinda will reveal how to choose where to spend your time on social media, including her top tips for Goodreads for writers and social media marketing for authors.
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ENROLLBo published his first book, Year To Success, in 2004 that was endorsed by several celebrities, including Arnold Schwarzenegger and a certain former president of the United States. The process was extremely difficult and expensive, so he set out to create a better way for self-published authors like himself. In 2010, he created eBookIt.com, a service for self-published authors and small presses that provided formatting, conversion, creation, and distribution of ebooks, print books, and audiobooks.
Throughout the last decade, Dr. Bennett has published over a dozen of his own books and helped over 2000 authors publish theirs. Although he offered some book marketing and promotion, he focused on the production and distribution—until the move to marketing and promotion became inevitable.
In the twelve years Dr. Bennett has been helping self-published authors get their books published, he has realized that very few authors sell more than a handful of books per year. While some books are not the best quality, many are excellent books that just languish on the virtual bookshelves going unnoticed due to lack of marketing and promotion. It was for this reason he started BookMarketing.pro where the focus was on book marketing and promotion—a collection of services proven to be effective at helping authors to sell more books.
Dr. Bennett realized that not all authors have thousands of dollars to invest in promoting their book, but many do have the time, talent, and technical skills required to effectively market and promote their own books. For this reason, he created this course.
Dr. Bennett has a PhD in social psychology, a master's degree in general psychology, and a bachelor's degree in marketing.
