This online course software was designed in such a way that it could deliver high production-quality video content or lower-production quality image/audio based slide content. In other words, pretty much anyone can create a course, but the more talent and capabilities you have (or have access to), the higher quality the course. But if your course is a business opportunity, then you might want to keep production costs low if the expected revenues aren't very high. For example, for a couple of my courses, I use the multi-media presentation rather than videos because they are so easy to make, and I don't charge for them. I could spend weeks created high-quality videos if I wanted, but it simply wouldn't be worth it.