Hello, future learner. You are not currently logged in.
Register OR Login
Or Give This Course as a Gift!

First Things First

Prepare to "Pitch" Your Book

Estimated Lesson Time: 2 hours (self-evaluated option) / 2 hours (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

You should always be ready to give a very detailed, persuasive, and succinct (15-30 second) pitch for your book to anyone willing to listen. Other pitches are described from the book, To Sell Is Human by Daniel Pink.

Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Presentation (00:08:29)

To Do: View all the slides in the presentation or view to the end. Be sure to click the "Next" button to advance through the slides.

You have viewed this entire presentation!

Click To Begin Presentation (00:08:29)

This is an interactive presentation that may contain both images and audio. Click through to next slide when you have come to end of each slide. Click to clear viewed slides status.

Activate presentation autoplay. This will play the next slide without requiring you to click the "Next Slide" button. To stop the presentation once it has played, click the "Contents" button.


Lesson Key Points

The elevator pitch. A 30 second verbal description of your book that is designed to get the other person interested in your book.
Be prepared with several different pitches for your book. In the 21st century, the elevator pitch is still good, but not good enough.
The one-word pitch. What is one word that best sums up your book?
The question pitch. What question can best generate interest in your book?
The rhyming pitch. Can you think of a short, snappy pitch that rhymes?
The subject-line pitch. A pitch that could fit in an e-mail subject line that would motivate someone to open the email. For best results: think utility, curiosity, and specificity.
The Pixar pitch. Once upon a time____________. Every day____________. One day____________. Because of that, ____________. Because of that,_____________. Until finally___________.
The Twitter pitch. Your pitch in 140 characters or less.
Start with your book description, and dwindle it down through all these different pitches until you get to the one word pitch.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

Create one of each pitch for your book and submit them below. They will be reviewed and evaluated for effectiveness. Suggestions will be offered.
Assignment #2What is your favorite pitch and why? Pitch your book using that pitch in the discussion section. Respond to one person's pitch and offer your feedback.

Lesson Quiz

This is a sample lesson or if you are a student you are not logged in. You can view the quiz, but you will not be able to submit your answers.

This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

Take the Quiz for this Lesson

    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
    Please Share!

    Haven't shared this course yet? It's not too late! Use one of the buttons below.

    Discuss This Lesson

    Comments hidden in public view to respect student privacy.

    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) Which pitch can be summed up in one word?
    a) one word pitch
    b) two word pitch
    c) one sentence pitch
    d) one book pitch
    2) Which pitch might be best when talking face-to-face with someone
    a) one word pitch
    b) elevator pitch
    c) subject-line pitch
    d) curve ball
    3) Which pitch probably got OJ off the hook?
    a) Pixar pitch
    b) bribed jury pitch
    c) question pitch
    d) rhyming pitch
    4) Which pitch tells a story?
    a) Pixar pitch
    b) Disney pitch
    c) Jerry Bruckheimer pitch
    d) story pitch
    5) All pitches will work in any situation
    a) true
    b) false
    submitting answers...

    VirversitY Privacy Policy Technical Support eBookIt.com Homepage
     Website Software Copyright 2019, Archieboy Holdings, LLC.