In this lesson, I show you how to use Facebook, the social network with over 1 billion members, to post information about your book, interact with readers, collect “likes,” and sponsor posts and create ads for your book.
You must have a Facebook account: http://www.facebook.com (it's free)
This section contains information and/or resources exclusively for enrolled students.
Get a free Facebook account if you don't already have one: http://www.facebook.com.
You want to create what is called a "page" for either yourself as an author (if all of your books have the same general readership) or create a separate page for each of your books.
Use your page to make announcements about your book, about book signings, information relative to your book's topic, or anything your readers would find interesting.
You can build likes to your page using Facebook's paid options, however, I would suggest that any paid ads through Facebook go towards "boosting a post" that directly markets your book or website.
People who "like" your page will not automatically see your posts in their timeline. In fact, only a couple of percent of them will due to Facebook's algorithm.
Upload a horizontal version of your book cover as your page header.
This assignment is for students with the instructor-evaluated course option.
Create your author or book Facebook page. When done, enter the link for the page below. The instructor will review your Facebook page and offer suggestions.This is an optional assignment. If you wish to skip this assignment, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Take a minute to answer at least one
of the following questions in the discussion section below:
What was the most important thing you learned in this lesson?
What question do you have about this lesson?
How would you sum up this lesson in one sentence?
Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.
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