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Using Social Media

Create a Facebook Fan Page

Estimated Lesson Time: 1 hour (self-evaluated option) / 1 hour (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

In this lesson, I show you how to use Facebook, the social network with over 1 billion members, to post information about your book, interact with readers, collect “likes,” and sponsor posts and create ads for your book.

Lesson Resources

You must have a Facebook account: http://www.facebook.com (it's free)

Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Videos

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Create a Facebook Fan Page (08:15)

Lesson Key Points

Get a free Facebook account if you don't already have one: http://www.facebook.com.
You want to create what is called a "page" for either yourself as an author (if all of your books have the same general readership) or create a separate page for each of your books.
Use your page to make announcements about your book, about book signings, information relative to your book's topic, or anything your readers would find interesting.
You can build likes to your page using Facebook's paid options, however, I would suggest that any paid ads through Facebook go towards "boosting a post" that directly markets your book or website.
People who "like" your page will not automatically see your posts in their timeline. In fact, only a couple of percent of them will due to Facebook's algorithm.
Upload a horizontal version of your book cover as your page header.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

Create your author or book Facebook page. When done, enter the link for the page below. The instructor will review your Facebook page and offer suggestions.

This is an optional assignment. If you wish to skip this assignment, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?

Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

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This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

Take the Quiz for this Lesson

    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) When should you create a separate Facebook page for each of your books if you have multiple books, rather than create just one author page?
    a) you should always create multiple pages since they are free
    b) when the books are not part of the same series
    c) when each book has a different target market with little overlap
    d) never
    2) Some good things to post to your book page are
    a) updates on new editions
    b) upcoming book signings
    c) discussion questions related to your book
    d) any or all of the above
    3) What are some good ways to get likes for your Facebook page?
    a) call up everyone you know and ask them to like your page
    b) spam people with your new Facebook page
    c) trade backrubs for likes
    d) buy them by promoting your page through Facebook
    4) If you create a post that you want more people to see than just those who liked your page
    a) you can "boost" you post to a wider audience
    b) you can encourage those who liked your page to share the post
    c) you can get more views if more people like your post
    d) all or any of the above
    5) You don't ever have to pay Facebook one penny if you don't want to, but you can still use their service
    a) true
    b) false
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