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First Things First

Create an Attractive Cover

Estimated Lesson Time: 30 minutes (self-evaluated option) / 30 minutes (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

In this lesson, we will go over the elements of a great book cover design. People really do judge books by their covers. After distributing over 3,500 books for clients, I can confidently say this. It is a small investment for a big result.

Lesson Resources

Do it yourself links:

Stock Artwork: http://depositphotos.com/home.html
Image Design Program for MAC: http://www.pixelmator.com/mac/
Book Design Software for MAC or PC: http://www.bookcoverpro.com/ (this I have not used, but it looks good)

Full service:


Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Videos

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Cover Design (08:02)

Lesson Key Points

People often DO judge books by their covers, so make it look great.
The color schemes should be pleasing to the eye. Colors need to work together.
Make sure the cover and all the images that make up the cover are clear and not pixelated. Print book covers require much higher resolution photos and images than ebooks.
Use more more than 3 or so fonts.
You don't need your own photos. Choose one of many royalty free images from any image site. I suggest http://www.depositphotos.com.
Make your cover intriguing. The cover should make the prospective reader want to read the book.
Print book covers are quite complex and require templates provided by the printer. They include much more information than ebooks.
Ebooks require just the title and the author's name. The title on the cover must match the actual title exactly that is used to register the book, otherwise it can be rejected by retailers.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

If you have your cover designed, upload it below. We will have a look at it and give you an honest evaluation and make suggestions.

This is an optional assignment. If you wish to skip this assignment, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?

Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

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This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

Take the Quiz for this Lesson

    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) You should always pay a professional to design your book cover.
    a) true
    b) false
    2) A poorly designed cover could have a significant effect on sales
    a) true
    b) false
    3) Don't let other people tell you that your designed cover does not look that great. It is all about what you think.
    a) true
    b) false
    4) You need to use orignial photography and art for your cover.
    a) true
    b) false
    5) What doesn't need to be included on your cover?
    a) the book title
    b) the author's name
    c) a description of the book
    submitting answers...

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