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First Things First

Get a Professional Author Photo Taken

Estimated Lesson Time: 30 minutes (self-evaluated option) / 30 minutes (instructor-evaluated option)

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Lesson Introduction

Your photo is an important part your online presence. Media outlets want to associate a face with a book to "humanize" their stories. Not having a photo or having a poor quality photo make the difference between getting press or getting ignored.

Lesson Resources

Examples of Author Photos

BAD. Obviously a web cam shot, poor lighting, off center, messy hair, unshaven, dressed sloppily, background distractions, not looking at camera, and stupid look on face.

Better. Good lighting, sincere smile, centered, but still background noise, squinting, messy hair, sloppily dressed. Good for personal profile, but not for professional use.

Best. Looking sharp! Photo taken in a studio by a professional photographer. I am wearing makeup (I did opt against the Boy George package). Over 50 shots were taken, and only the best were used.

Lesson Presentation (00:04:27)

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Lesson Key Points

The quality of your photo does matter.
Almost everyone knows someone who is at least an amateur photographer, that would be willing to take some head shots for little or no cost.
Professional head shots can run around $500, but can be well worth it when it comes to self-promotion.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

Upload your current head shot or a selection of them. The instructor will provide feedback. If you do not have a head shot or do not want to use one, just say so in the space below.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?

Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

This is a sample lesson or if you are a student you are not logged in. You can view the quiz, but you will not be able to submit your answers.

This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

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    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) You must have an author photo.
    a) true
    b) false
    2) Only good looking people should include their photos.
    a) true
    b) false
    3) Which make the best choice for author photos?
    a) web cam shots
    b) yearbook photos
    c) vacation pictures
    d) professional studio head shots
    4) Which author did Bo insult?
    a) J.K. Rowling
    b) Mark Twain
    c) Stephen King
    d) Hellen Keller
    5) A professional photo will help your chances for getting more
    a) interviews
    b) complaints
    c) endorsements
    d) reviews
    submitting answers...

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