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Harness the Power of Reviews

Ask for Endorsements

Estimated Lesson Time: 2 hours (self-evaluated option) / 2 hours (instructor-evaluated option)

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Lesson Introduction

The right endorsement can raise the profile of your book and help you sell more copies. Ask for reviews people who you want associated with your book, especially people that your readers will know and respect, such as experts in your field.

Lesson Resources

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Lesson Presentation (00:09:42)

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Lesson Key Points

An endorsement is a way from someone to lend their credibility to your book.
An endorsement is different from a review in that it is more about the person giving the endorsement than the words being used.
Look for the most appropriate person to endorse your book based on the content of your book and your readers.
Don't underestimate a celebrity's willingness to help out a new or relatively unknown author. Go for it!
Contacting celebrities generally require using snail-mail, since celebrity e-mails are very well guarded.
If possible, send prospective endorsers just a sample of your book, or send them your full book with a section marked off that you want them to read.
People love to have their egos massaged, so before you ask for an endorsement, give honest and sincere appreciation to the person whom you are asking for an endorsement.

Lesson Assignments

Assignment #1Make a list of 25 people who you would ideally want to endorse your book.
Assignment #2:

This assignment is for students with the instructor-evaluated course option.

Write a template letter that will go these people. Remember that their time is precious and you need to get to the point, while at the same time, offering sincere compliments and showing your appreciation. Enter your template letter below. We will provide feedback and suggestions.

This is an optional assignment. If you wish to skip this assignment or do the assignment but not share the results, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #3Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?

Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

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    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) When asking for endorsements, you should only bother with people who are likely to endorse your book.
    a) true
    b) false
    2) When contacting celebrities
    a) you will most likley need to use a snail-mail address
    b) you should address them as "sir" or "maam"
    c) always go through their agent
    d) be sure to use an alias, never your real name
    3) If possible, you should send the potential endorser a completed version of your print book.
    a) true
    b) false
    4) Getting endorements is ultimately a numbers game... the more you ask, the more are likely to say yes.
    a) true
    b) false
    5) Endorsments work because
    a) it is a form of social proof
    b) the one who endorses your book lends his or her credibility to your book
    c) people associate the good feelings they have about the endorser with your book
    d) all of the above
    submitting answers...

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