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Promote Away!

Send an Online Press Release Announcing Your Book

Estimated Lesson Time: 2 hours (self-evaluated option) / 4 hours (instructor-evaluated option)

This is a sample lesson or if you are a student you are not logged in. You can view the course material, but to access all the course content, interact with other students, save your progress, and earn the certificate of completion, you must register and login.

Lesson Introduction

Press releases are picked up by journalists, the media, bloggers, and others who might be interested in reporting on your book. Good media coverage can result in countless sales. There are both free and paid options available.

Lesson Resources

Enrolled Student Lesson Resources

This section contains information and/or resources exclusively for enrolled students.

Lesson Presentation (00:09:26)

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Lesson Key Points

Press releases can be sent for free as well as for a fee.
If you have more money than time, use the paid press release services. If you have more time than money, use the free services.
Set up separate email address to use with your press releases, because it will get spammed.
Writing a press release is both an art and a science. You goal is to generate interest in your book, not to sell copies.
Your press release can generate buzz without you even knowing about it.
Press releases have an enormous upside potential.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

Write your press release. Here are a few tips that will help you to include the relevant information in the release:

1) Consider using your book description as the synopsis for your book it should be around 400 words.

2) Why did you write the book? What was your motivation?

3) Why should people read this book?

4) Contact information for the media that will appear on the press release, including, name, e-mail, and phone number (required)

5) Is there anything special you would like to say, promote, or focus on -- outside of your book?

Upload your completed press release below or paste the text in the box below. We will review your release and make suggestions.

This is an optional assignment. If you wish to skip this assignment or do the assignment but not share the results, simply enter "skip" in the textbox below, and the assignment will be marked as completed by the instructor.
Assignment #2Take a minute to answer at least one of the following questions in the discussion section below:

What was the most important thing you learned in this lesson?

What question do you have about this lesson?

How would you sum up this lesson in one sentence?

Then, respond to/comment on at least one student's post. Comment on a post that has no comments yet, if possible.

Lesson Quiz

This is a sample lesson or if you are a student you are not logged in. You can view the quiz, but you will not be able to submit your answers.

This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

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    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) Sending a press release requires financial investment.
    a) true
    b) false
    2) You should expect immediate results from your press release.
    a) true
    b) false
    3) The content of your press release is important.
    a) true
    b) false
    4) Which of the following should you not include in your press release?
    a) Why did you write the book?
    b) your social security number or tax id
    c) Why should people read this book?
    d) contact information
    5) You should not use your main email address in your press release because
    a) it will almost certainly get spammed
    b) it is against the rules
    c) email addresses should not be included
    d) it is a violation of the 2006 PR privacy act
    submitting answers...

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