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Course Introduction

Estimated Lesson Time: 30 minutes (self-evaluated option) / 45 minutes (instructor-evaluated option)

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Lesson Introduction

In this introductory lesson, we discuss what a "bestseller" is and what it takes to have a bestseller. We discuss the course and what to expect, and cover the three key points regarding this course.

Enrolled Student Lesson Resources

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Lesson Presentation (00:10:15)

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Lesson Key Points

There are tricks to getting "bestseller" status by gaming the system, using Amazon's website and criteria for being a "bestseller."
This is not about tricks or "secrets;" it is about real strategies to put more money in your pocket.
"Bestseller" is generally defined as "a large number sold," which is not very helpful for our needs.
We define a bestseller as a book that out performs the majority of books in its genre.
You must have a good book to start with.
Realize that you do not have to use all of these strategies, but the more you use the more likely it will be that your book will become a bestseller.
You must be willing to do the work and/or invest the money in your book. Both money and time are valuable assets, and either can help you turn your book into a bestseller.

Lesson Assignments

Assignment #1:

This assignment is for students with the instructor-evaluated course option.

As a self-published author, what talents, skills, or resources do you have that will help you market your book? Share this information privately with the instructor. This will help us customize our responses to you for all the future lessons.
Assignment #2In the discussion section below, introduce yourself and your book. Keep it to about 1-2 paragraphs. Feel free to link to your book.

Lesson Quiz

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This lesson's quiz comprises 5 multiple choice questions. Choose the best answer. Achieving passing score of 80% will register this lesson as complete if you have also passed the manually-reviewed assignments. You can take the quiz as many times as you wish.

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    From the Course:
    How To Turn Your Book Into a Bestseller
    Bo Bennett, PhD

    (2 ratings)
    Business : Strategy
    Offered by VirversitY
    $299.00 $149.00
    Lesson Progress

    This lesson is not yet complete. Still left to do: Lesson Presentation, Assignments, Quiz


    Lessons greyed out are for enrolled students only.

    Section 1: Introduction
    Section 2: First Things First
    Section 3: Using Social Media
    #12: Use LinkedIn
    #13: Use Twitter
    Section 4: Quick Strategies With Big Impact
    #14: Create an E-mail Signature Promoting Your Book
    #15: Use Google Alerts
    #16: Join the Goodreads.com Author Program
    Section 5: Harness the Power of Reviews
    #17: Ask Friends and Colleagues to Review Your Book
    #19: Collect Reviews on Amazon and Goodreads
    #20: Give Out Evaluation Copies to Influential Bloggers
    #21: Contact Trade Journals, Newspapers, Magazines, and Other Media Outlets
    Section 6: Promote Away!
    #23: Adding to the Conversation
    #25: Contribute to a Charitable Cause
    #26: Create Your Own Podcast
    #27: Use Google Adwords
    #28: Give Free Lectures
    #29: Go On a Book Signing Tour
    #30: Donate Your Book
    #31: Participate in or Create Joint Ventures
    Section 7: Conclusion
    #32: Other Ideas for Turning Your Book Into a Bestseller
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    Lesson Quiz

    Be sure to click the "Submit Quiz Answers" at the end of the quiz to save and submit your quiz answers. Select the best answer.

    1) In this course, having a bestseller is about
    a) bragging rights
    b) putting a seal on your website
    c) money in your pocket
    d) becoming a millionaire
    2) For the purpose of this course, a bestseller is defined as
    a) a top selling book on Amazon
    b) a book that out performs the majority of books in its genre
    c) A book listed in the New York Times
    d) selling more than 5 books
    3) What is most important when it comes to having a bestseller?
    a) your book must be good
    b) you have to have enough money to buy your bestseller status
    c) you must have enough time to earn your bestseller status
    d) you must know someone you can pay off at the New York Times to put you on the list
    4) In this course, you will learn the few secrets to having a bestseller
    a) true
    b) false
    5) You must be willing to invest
    a) time
    b) money
    c) a and/or b
    d) rubles
    submitting answers...

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