Do-It-Yourself Book Marketing and Promotion Master Class
How To Effectively Market and Promote Your Book on a Budget, Presented by BookMarketing.pro
Thanks in part to the sponsorship of
BookMarketing.pro,
this course is made available to you at a substantial discount. Sponsors have a subtle mention under the course title and links in the course resources — there are no intrusive image-based ads or audio ads in the course.
Quick Course Facts
38
Self-paced, Online, Lessons
38
Videos and/or Narrated Presentations
8.5
Approximate Hours of Course Media
About the Do-It-Yourself Book Marketing and Promotion Master Class Course
This course is for self-published authors who don't want to spend thousands of dollars marketing and promoting their book(s) but do have the time, talent, and necessary technical skills to do it themselves.
Market and Promote Your Book Without Spending a Fortune
- Benefit from over a dozen years of experience from an industry leader in self-publishing
- Learn what works, what doesn't, and how every author and book gets different results
- Learn how the book marketing game is played including industry secrets and tricks of the trade
- Learn how to promote and why simply starting with advertising is a bad idea
- Learn how to take control of your own books and cut out the middleman (earning larger royalties)
- Go step by step through over 50 services that will help your book succeed in the sea of self-published books
- Sell more books, make more money
You've spent countless hours writing your book. Do what you need to do to make sure that people read it.
We have created the business, BookMarketing.pro, around providing clients with the most effective services for promoting and marketing their books. However, we understand that not all authors have the funds to invest in their books but this shouldn't mean that they don't invest their time in their books.
Most of these services require just basic skills including being comfortable with navigating websites and filling out online forms. Some require talent, experience, marketing skills, and a higher level of technical skills. For these services, we do our best to help you through the process but always offer you the option to either purchase the service from us or use our consulting services where we can help you with any aspect of the service (think of this as a money-saving hybrid of purchasing the service and doing it yourself.)
Here is the hard, honest truth: If you don't have either the money or time to invest in marketing and promoting your book, there is very little chance that your book will sell more than a few copies (mostly to your friends and family). You wrote your book because you want as many people to read it as possible. We can help you make that happen. Register for this free course today!
Course Lessons
Full lesson breakdown
Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.
Introduction
5 lessons
To quote the great Austin Powers, allow myself to introduce... myself. Also, allow me to say a few words about this course. A note about the content in this course My plans are to create the content f…
It is important that you go into any book marketing and promotion campaign with realistic expectations.
Don't let anyone tell you that you are not a good enough writer or that your book isn't good enough. The industry is full of stories of authors whose books were rejected by publishers yet they went on…
How successful you can ultimately be as an author has much to do with what you have to offer your readers. In this lesson, I talk about several ideas to make more money per reader so that every market…
Although it is understandable, authors want to sell books right away. This is often a problem because their books and sales materials are not conducive to the kind of organic growth discussed in less …
Book Enhancements
6 lessons
The title of your book can lead to more sales and certainly more buzz if chosen correctly. In this lesson, I will go over some of the characteristics of a good title and those of a bad title.
An enticing book description is a detailed, descriptive copy that provides a tantalizing preview of what the reader will experience when reading your book. The description is used for your book market…
Readers do judge a book by its cover. Most readers perceive the attractiveness of the cover as an indicator of the overall quality of the book. In this lesson, I will offer some tips to great book cov…
Errors are common with self-published books, but they don’t have to be. In this lesson, I will show you how you can do this yourself.
There are a few things you should add to your book before you even publish it that will amplify your future marketing efforts. In this lesson, I will show you what those are.
The title of your book can lead to more sales and certainly more buzz if chosen correctly. In this lesson, I will give you some tips on what to consider when choosing a title for your book.
Increasing Visibility
3 lessons
If you don't have an ebook version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book). In this lesson, I will show …
If you don't have a print version of your book, you are likely missing out on about double the sales you are currently making (or can be making if you promote your book). In this lesson, Mandi Lynn sh…
If you don't have an audio version of your book, you are likely missing out on a significant number of sales. In this lesson, Dale will show you how to get your audiobook distributed on about 45 platf…
Amazon Specific
6 lessons
Since Amazon is likely to be the major source of your book sales, you really want to build your author profile there. In this lesson, I will show you how to do this.
There's fierce competition in the book market, with 500,000+ searches on Amazon per month. In this lesson, Paul Marles will show you how to choose keywords for your Amazon page.
In this lesson, Bethany Stahl will be discussing how to add 10 categories to your book's listing, how to find new competitive categories, and how to check on any book's hidden categories.
With what Amazon calls "A+ Content," you can add images, text, and comparison tables to your book detail page to engage readers and give more information as they consider buying your book. In this les…
Running ads for your KDP books can help you reach new readers. In this lesson, April Cox will provide an introduction to doing this on your own.
Author Website
1 lesson
This "lesson" is actually and entire course (free course). The course is a little over 2 hours, but worth every minute if you plan on doing this yourself. See the link below to my course "How To Creat…
Launching
6 lessons
Virtually all of the marketing and promotion of a book begins with a single question: to whom are you marketing this book? This can be especially tricky with childrens' books. If you are going after t…
It is important to monitor the web for mentions of your book(s) in order to be aware of any buzz about you or your book, judge the success of marketing campaigns, or follow discussions in which you ca…
A "one sheet" or "sell sheet" is a PDF sales page for you, as an author, or your book that you can send to the media or anyone that might be interested in your book. Its primary purpose is as an intro…
A media kit (or author press kit) is an assortment of information for anyone who wants easy access to further details about you and your book. This is very helpful for journalists, book reviewers, pod…
Writing an effective press release is both a science and an art. A well-written press release can have a significant impact on your book's success. In this lesson, Derek Murphy will show you how to wr…
Once you have your press release written, you need to get it out to the press. There are many services that offer this. In this lesson, you will see 10 free services.
Get Discovered
5 lessons
Why promote your book (or yourself) on podcasts? This medium is wonderful for improving trust and credibility by connecting with the audience on a personal level. It is an opportunity to access a high…
With your own podcast, you can have unlimited self-promotion. In this lesson, Buzzsprout will go over setting up the hardware to releasing an episode.
(from https://www.helpareporter.com/about ) Help a Reporter Out (HARO) connects journalists and bloggers with relevant expert sources to meet journalists’ demanding deadlines and enable brands t…
Facebook can be an effective tool for launching your book, and even for selling your book profitably if you have the right audience. In this lesson, April and her guest will go over the specifics of u…
In this lesson, I show you how to create a list of websites/apps/groups where you think your participation would go a long way in building your credibility and marketing yourself as an author. Most fo…
Local Promotion
3 lessons
Local media love to write about local authors. In this lesson, TELL Public Relations will show you how to pitch the media.
Business cards are great if you interact with many people face-to-face on a regular basis. In this lesson, Kindlepreneur will show you how to design cards and have them printed.
Many bookstores are very friendly to new authors who want to hold a book-signing at their store. In this lesson, Bethany will show you how to identify bookstores in your local area and contact them.
Collecting Reviews / Endorsements
2 lessons
Friends are usually willing to help you out. Seeding reviews with reviews from your friends will help initial sales. In this lesson, Heidi Thorne will share with you the best way to do this.
Having a name that your readers recognize and respect endorse your book can go a long way with your book's credibility and sales. In this lesson, I will show you how to identify a celebrity list of th…
Social Media
1 lesson
Facebook for authors, Instagram for authors, Twitter for authors, Goodreads for authors, the list goes on and on! If you want to try social media marketing for books, you’re probably wondering w…
About Your Instructor
Your Instructor
Your Instructor guides this AI-built Virversity course with a clear, practical teaching style.