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| Lesson 1 Introduction to B2B Marketing: Understanding Business to Business Marketing schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 2 Key Differences Between B2B and B2C: Distinguishing Features and Approaches schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 3 Buyer Personas in B2B Marketing: Creating and Utilizing Buyer Personas schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 4 Market Research Techniques: Conducting Effective Research for B2B schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 5 B2B Marketing Strategies: Overview of Common Strategies schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 6 Content Marketing for B2B: Developing a Content Marketing Plan schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 7 Building Effective B2B Relationships: Establishing and Maintaining Business Relationships schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 8 Lead Generation Tactics: Proven Methods to Generate Leads schedule 23 min check_box_outline_blank answer discussion question
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| lock Lesson 9 B2B Social Media Marketing: Leveraging Social Media for B2B schedule 23 min check_box_outline_blank answer discussion question
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| lock Lesson 10 Search Engine Optimization for B2B: SEO Best Practices for Businesses schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 11 Email Marketing in B2B: Crafting Effective Email Campaigns schedule 23 min check_box_outline_blank answer discussion question
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| lock Lesson 12 Account-Based Marketing: Personalized Marketing for Key Accounts schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 13 B2B Sales Funnels: Designing and Optimizing Sales Funnels schedule 23 min check_box_outline_blank answer discussion question
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| lock Lesson 14 Measuring B2B Marketing Success: Metrics and Analytics schedule 24 min check_box_outline_blank answer discussion question
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| lock Lesson 15 CRM Tools in B2B Marketing: Utilizing CRM for Customer Management schedule 26 min check_box_outline_blank answer discussion question
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| lock Lesson 16 Marketing Automation for B2B: Streamlining Marketing Processes schedule 25 min check_box_outline_blank answer discussion question
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| Certificate Earned To earn the certificate of completion for this course, you must do the following: check_box_outline_blank view each lesson (make sure lessons have checks in the boxes in this column) check_box_outline_blank answer at least one discussion question or student question per lesson where a question is posted ( out of 16 answered) check_box_outline_blank complete each lesson quiz and earn a cumulative score of at least 70% between all lessons (0 out of 150 completed, 0% average score) |
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