Book Marketing: A Practical System for Selling More Books
Build a clear, repeatable marketing plan that helps readers discover, trust, and buy your book.
This course gives you a practical, step-by-step approach to Writing & Publishing with a focus on real-world Book Marketing results. You’ll learn how to create a system that helps the right readers find your book, trust your message, and take action.
Build A Practical Book Marketing System That Sells More Books
- Learn how to Build a clear, repeatable marketing plan that helps readers discover, trust, and buy your book.
- Define your ideal reader and position your book so it stands out in a crowded market.
- Create stronger messaging, landing pages, and email marketing that support long-term sales.
- Use social media, promotions, reviews, and outreach without wasting time or effort.
A practical framework for planning, launching, and improving your book marketing efforts.
In this course, you’ll explore the full Book Marketing process from foundational strategy to ongoing growth. Instead of relying on random tactics, you’ll learn how to choose the right channels, build an author platform that fits your goals, and shape a message that clearly communicates your book’s value. Each lesson is designed to help you make smarter decisions about where to focus your time and energy.
You’ll also learn how to strengthen discoverability through metadata, create a high-conversion book landing page, and plan a launch timeline that supports visibility from the start. The course covers essential promotion methods such as early reviews, limited-time offers, social content, blogger and podcaster outreach, and paid ads on a small budget. You’ll also gain a better understanding of analytics so you can measure what works and improve your results over time.
By the end of the course, you’ll have a sustainable marketing system you can reuse for future releases and long-term audience growth. You’ll move from guessing what to do next to following a clear strategy that supports Writing & Publishing success, helping you market more confidently and sell more books with purpose.
Full lesson breakdown
Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.
Foundations
1 lesson
Audience Strategy
1 lesson
Market Positioning
1 lesson
Messaging
1 lesson
Channel Selection
1 lesson
Platform Building
1 lesson
Email Marketing
1 lesson
Conversion Assets
1 lesson
Discoverability
1 lesson
Launch Planning
1 lesson
Social Proof
1 lesson
Promotions
1 lesson
Social Content
1 lesson
Outreach
1 lesson
Paid Marketing
1 lesson
Analytics
1 lesson
Ongoing Growth
1 lesson
Professor Mark Davis
Professor Mark Davis guides this AI-built Virversity course with a clear, practical teaching style.