Creating Author Websites
Build a professional online home that showcases your books, grows your audience, and supports your author brand
Creating Author Websites is a practical course for writers who want to build a polished online presence and turn their website into a valuable marketing tool. Through focused lessons on design, Writing, structure, and strategy, you will learn how to Build a professional online home that showcases your books, grows your audience, and supports your author brand.
Build A Professional Author Website That Supports Your Writing Career
- Learn how to define your audience and website goals so every page has a clear purpose
- Choose the right platform and tools with confidence, while understanding the tradeoffs between options
- Create essential pages that highlight your books, bio, contact details, and newsletter signup
- Improve visibility with basic SEO, mobile-friendly design, and reader-focused web copy
Creating Author Websites shows you how to plan, write, design, and launch a site that works for your author business.
This course walks you through the full process of building an effective author website, from the first planning decisions to the final launch checklist. You will start by clarifying your goals, identifying your ideal readers, and choosing a website platform that fits your needs and budget. From there, you will shape a site structure that makes it easy for visitors to explore your books, learn about you, and take action.
As you move through the lessons, you will focus on Writing for the web in a way that feels authentic, clear, and persuasive. You will create a strong homepage, write an engaging author bio, and design a books page that presents your titles and series professionally. You will also learn how to place newsletter signups strategically, build a contact and press page, and use visual branding elements like fonts, colors, and imagery to create a consistent look.
The course also covers the technical and practical details that help a site perform well over time. You will learn basic SEO for author websites, make sure your content is readable on mobile devices, and add useful integrations such as forms and analytics. By the end, you will know how to launch with confidence and maintain your site so it continues to support your writing, your audience growth, and your long-term author brand.
After completing Creating Author Websites, you will have the skills to Build a professional online home that showcases your books, grows your audience, and supports your author brand with clarity and confidence.
Full lesson breakdown
Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.
Website goals and author brand basics
1 lesson
Audience needs and site objectives
1 lesson
Website builders, hosting, and tradeoffs
1 lesson
Pages, navigation, and user flow
1 lesson
First impressions and clear calls to action
1 lesson
Voice, credibility, and reader connection
1 lesson
Showcasing titles, series, and links
1 lesson
Lead magnets and newsletter placement
1 lesson
Media, inquiries, and professional details
1 lesson
Fonts, colors, imagery, and consistency
1 lesson
Clarity, structure, and action-oriented language
1 lesson
Readable, usable, and inclusive design
1 lesson
Search visibility and discoverability
1 lesson
Forms, analytics, embeds, and utilities
1 lesson
Testing, proofreading, and final checks
1 lesson
Content updates, security, and long-term care
1 lesson
Professor Michael Edwards
Professor Michael Edwards guides this AI-built Virversity course with a clear, practical teaching style.