Writing Author Platform

Creating Author Websites

Build a professional online home that showcases your books, grows your audience, and supports your author brand

Creating Author Websites logo
Quick Course Facts
16
Self-paced, Online, Lessons
16
Videos and/or Narrated Presentations
5.0
Approximate Hours of Course Media
About the Creating Author Websites Course

Creating Author Websites is a practical course for writers who want to build a polished online presence and turn their website into a valuable marketing tool. Through focused lessons on design, Writing, structure, and strategy, you will learn how to Build a professional online home that showcases your books, grows your audience, and supports your author brand.

Build A Professional Author Website That Supports Your Writing Career

  • Learn how to define your audience and website goals so every page has a clear purpose
  • Choose the right platform and tools with confidence, while understanding the tradeoffs between options
  • Create essential pages that highlight your books, bio, contact details, and newsletter signup
  • Improve visibility with basic SEO, mobile-friendly design, and reader-focused web copy

Creating Author Websites shows you how to plan, write, design, and launch a site that works for your author business.

This course walks you through the full process of building an effective author website, from the first planning decisions to the final launch checklist. You will start by clarifying your goals, identifying your ideal readers, and choosing a website platform that fits your needs and budget. From there, you will shape a site structure that makes it easy for visitors to explore your books, learn about you, and take action.

As you move through the lessons, you will focus on Writing for the web in a way that feels authentic, clear, and persuasive. You will create a strong homepage, write an engaging author bio, and design a books page that presents your titles and series professionally. You will also learn how to place newsletter signups strategically, build a contact and press page, and use visual branding elements like fonts, colors, and imagery to create a consistent look.

The course also covers the technical and practical details that help a site perform well over time. You will learn basic SEO for author websites, make sure your content is readable on mobile devices, and add useful integrations such as forms and analytics. By the end, you will know how to launch with confidence and maintain your site so it continues to support your writing, your audience growth, and your long-term author brand.

After completing Creating Author Websites, you will have the skills to Build a professional online home that showcases your books, grows your audience, and supports your author brand with clarity and confidence.

Course Lessons

Full lesson breakdown

Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.

Website goals and author brand basics

1 lesson

This lesson explains why an author website is a core part of a modern writing career. You will learn how a website supports your author brand, gives you control over your online presence, and creates …

Audience needs and site objectives

1 lesson

Lesson 2: Defining Your Audience and Website Purpose

18 min
This lesson helps you decide who your author website is for and what the site must accomplish before you choose a platform, design a layout, or write pages. You will identify your primary audience seg…

Website builders, hosting, and tradeoffs

1 lesson

Lesson 3: Choosing the Right Platform

20 min
In this lesson, you will learn how to choose the right platform for your author website by comparing the main options: all-in-one website builders, self-hosted WordPress, and simpler landing-page tool…

Pages, navigation, and user flow

1 lesson

Lesson 4: Planning Your Site Structure

18 min
This lesson helps you plan the structure of your author website before you build it. You will define the pages your site needs, decide what belongs in the main navigation, and map how visitors should …

First impressions and clear calls to action

1 lesson

Lesson 5: Creating a Strong Homepage

20 min
A strong homepage gives visitors three things fast: who you are, what you write, and what they should do next. In this lesson, you’ll learn how to structure an author homepage so it makes a clear firs…

Voice, credibility, and reader connection

1 lesson

Lesson 6: Writing an Effective Author Bio

18 min
An effective author bio does more than list credentials. It helps readers understand who you are , why your work matters , and what kind of experience they can expect from your books and website. In t…

Showcasing titles, series, and links

1 lesson

Lesson 7: Designing Your Books Page

20 min
This lesson shows how to design a Books page that helps readers quickly understand what you’ve written and where to buy it. You’ll learn how to organize titles by series or category, choose the right …

Lead magnets and newsletter placement

1 lesson

Lesson 8: Building a Mailing List Signup Strategy

18 min
This lesson shows how to turn your author website into a practical list-building tool. You will learn what a lead magnet is, how to choose one that fits your books and audience, and where to place new…

Media, inquiries, and professional details

1 lesson

Lesson 9: Creating a Contact and Press Page

17 min
A strong author website needs a contact and press page that makes it easy for media, event organizers, podcasters, and readers to reach you without confusion. This lesson shows how to build a page tha…

Fonts, colors, imagery, and consistency

1 lesson

Lesson 10: Choosing Visual Branding Elements

19 min
In this lesson, you will choose the visual branding elements that make an author website feel clear, professional, and memorable. You will learn how to select fonts, colors, and imagery that reflect y…

Clarity, structure, and action-oriented language

1 lesson

Lesson 11: Writing Web Copy That Converts

20 min
Strong author web copy helps visitors understand who you are, what you write, and what to do next. In this lesson, you’ll learn how to write clear, audience-focused copy for key website sections such …

Readable, usable, and inclusive design

1 lesson

Lesson 12: Optimizing for Mobile and Accessibility

18 min
Mobile and accessibility are not optional details for an author website—they determine whether readers can actually use it. This lesson shows how to make your site readable on phones, easy to navigate…

Search visibility and discoverability

1 lesson

Lesson 13: Basic SEO for Author Websites

21 min
This lesson introduces basic SEO for author websites : the practical steps that help readers, search engines, and potential partners find your site more easily. You’ll learn how to choose a simple key…

Forms, analytics, embeds, and utilities

1 lesson

Lesson 14: Adding Essential Tools and Integrations

19 min
This lesson explains how to add the practical tools that turn an author website from a static brochure into a working business asset. You will learn how to choose and place forms, analytics, embeds, a…

Testing, proofreading, and final checks

1 lesson

Lesson 15: Launching Your Website with Confidence

18 min
This lesson focuses on the final quality check before an author website goes live. You will learn how to test navigation, forms, links, mobile layout, load speed, and basic browser compatibility so vi…

Content updates, security, and long-term care

1 lesson

Lesson 16: Maintaining and Updating Your Site

17 min
Your author website should not be treated as a one-time project. It works best when you keep it current, secure, and aligned with your publishing goals. In this lesson, you will learn a practical main…
About Your Instructor
Professor Michael Edwards

Professor Michael Edwards

Professor Michael Edwards guides this AI-built Virversity course with a clear, practical teaching style.