Google Ads Fundamentals

Google Ads Fundamentals is a practical Digital Marketing course designed to help you plan, build, measure, and improve paid advertising campaigns with confidence. With Professor Daniel Martin, you will learn how Google Ads works, how to control spend, and how to connect campaign activity to meaningful business outcomes.

Build Effective Google Ads Campaigns From Strategy To Optimisation

• Understand how Google Ads fits into a wider Digital Marketing strategy and customer journey.
• Learn how to structure campaigns, ad groups, keywords, budgets, and success metrics clearly.
• Build, measure, and optimise effective Google Ads campaigns with Professor Daniel Martin.
• Develop practical skills in reporting, testing, conversion tracking, bidding, and campaign launch planning.

Google Ads Fundamentals gives you a structured introduction to planning, launching, measuring, and optimising Google Ads campaigns.

This course begins with the foundations of Google Ads, including how it supports Digital Marketing goals, how the ad auction works, and which campaign types are best suited to different objectives. You will then move into account planning, learning how to set budgets, define success metrics, organise campaigns and ad groups, and use naming conventions that make accounts easier to manage. Through focused lessons on search campaigns, you will explore keyword research, match types, negative keywords, search terms, ad writing, and assets that improve relevance and performance. The course also covers landing pages, Quality Score, conversion intent, conversion tracking, bidding strategies, budget control, audience targeting, remarketing, Display, YouTube, Discovery, Shopping, and Performance Max fundamentals. As you progress, you will learn how to read reports, diagnose performance issues, test ads and landing pages, avoid common mistakes, manage policy concerns, and create a practical campaign launch checklist. By the end of Google Ads Fundamentals, you will be able to approach Digital Marketing campaigns with clearer strategy, stronger measurement, and the confidence to build campaigns that can be improved over time.