Business Sales & CRM

HubSpot CRM Essentials

A practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM

HubSpot CRM Essentials logo
Quick Course Facts
19
Self-paced, Online, Lessons
19
Videos and/or Narrated Presentations
6.5
Approximate Hours of Course Media
About the HubSpot CRM Essentials Course

HubSpot CRM Essentials is an online Business course designed to help you use HubSpot CRM with clarity, consistency, and confidence. You will build a practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM so your daily CRM work supports better follow-up, cleaner data, and stronger sales visibility.

Build Practical Business Confidence With HubSpot CRM Essentials

  • Learn how HubSpot CRM supports Business growth through organized customer data, sales activity, and relationship management.
  • Gain hands-on confidence navigating contacts, companies, deals, tickets, tasks, activities, views, filters, and saved workspaces.
  • Improve pipeline management with practical habits for deal creation, stage movement, forecasting, deal hygiene, and pipeline reviews.
  • Develop CRM operating routines that support segmentation, reporting, permissions, ownership, automation awareness, and long-term data quality.

HubSpot CRM Essentials provides a practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM.

This course begins with CRM foundations, showing you what HubSpot CRM is, how it supports a Business, and how to move through the HubSpot interface with confidence. You will learn the purpose of core CRM objects, including contacts, companies, deals, tickets, and activities, so you can understand how customer information connects across the platform.

You will then focus on customer data management, including how to create and maintain contact records, work with company records and associations, use properties to structure CRM data, and import information while avoiding common data quality problems. These lessons help you build reliable CRM habits that make records easier to find, update, segment, and report on.

HubSpot CRM Essentials also covers daily productivity workflows such as building views, using filters, logging notes, calls, emails, meetings, and tasks, and managing follow-up through task queues. From there, you will learn how to create deals, move opportunities through pipeline stages, review forecasts, and keep sales pipelines accurate and useful for Business decision-making.

The course also introduces practical CRM organisation through lists, segments, lifecycle stages, lead status, and automation concepts, before moving into dashboards, reports, performance tracking, team permissions, ownership, and CRM governance. By the end of the course, you will be able to run a practical HubSpot CRM operating routine and approach customer relationship management with more structure, confidence, and Business value.

Course Lessons

Full lesson breakdown

Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.

CRM Foundations

3 lessons

In this lesson, learners are introduced to the purpose of a CRM and the specific business role HubSpot CRM plays in organizing customer relationships. The lesson explains how HubSpot centralizes conta…

Lesson 2: Navigating the HubSpot Interface with Confidence

17 min
In this lesson, learners build confidence moving through the HubSpot CRM interface without getting distracted by every available tool. The focus is on understanding the top navigation bar, left sideba…

Lesson 3: Contacts, Companies, Deals, Tickets, and Activities

22 min
This lesson explains the core HubSpot CRM record types: contacts, companies, deals, tickets, and activities. Learners will see how each object represents a different part of the customer relationship …

Customer Data Management

4 lessons

Lesson 4: Creating and Managing Contact Records

20 min
In this lesson, learners practice creating and maintaining contact records in HubSpot CRM. The focus is on what belongs in a contact record, how to enter useful data without clutter, and how to keep r…

Lesson 5: Working with Company Records and Associations

18 min
This lesson explains how company records work in HubSpot CRM and how they connect to contacts, deals, tickets, activities, and other CRM records. Learners will practice thinking of companies as accoun…

Lesson 6: Using Properties to Structure CRM Data

21 min
HubSpot properties are the fields that hold CRM data for records such as contacts, companies, deals, tickets, and custom objects. In this lesson, Professor David Grant explains how properties shape th…

Lesson 7: Importing Data and Avoiding Common Data Quality Problems

23 min
In this lesson, Professor David Grant teaches a practical workflow for importing data into HubSpot CRM without creating avoidable cleanup problems. The lesson focuses on preparing spreadsheets, choosi…

Daily CRM Productivity

3 lessons

Lesson 8: Building Views, Filters, and Saved Workspaces

18 min
This lesson teaches learners how to turn HubSpot CRM index pages into practical daily workspaces using views, filters, columns, sorting, and saved tabs. The focus is not on reporting or automation, bu…

Lesson 9: Logging Notes, Calls, Emails, Meetings, and Tasks

20 min
This lesson explains how to keep a HubSpot CRM record useful by logging the everyday activities that show what happened, what was decided, and what should happen next. Learners will practice when to u…

Lesson 10: Managing Follow-Up with Tasks and Activity Queues

19 min
This lesson shows how to use HubSpot tasks and activity queues to manage daily follow-up without relying on memory, scattered notes, or an overflowing inbox. Learners will practice turning CRM activit…

Pipeline Management

3 lessons

Lesson 11: Understanding Deal Pipelines and Sales Process Design

22 min
This lesson explains how HubSpot deal pipelines represent a sales process, how deal stages translate real-world buying progress into CRM data, and why thoughtful pipeline design matters for forecastin…

Lesson 12: Creating Deals and Moving Opportunities Through Stages

21 min
In this lesson, learners practice creating HubSpot deals that accurately represent real sales opportunities, not just names in a pipeline. The lesson explains when a deal should be created, which fiel…

Lesson 13: Forecasting, Deal Hygiene, and Pipeline Review Habits

23 min
This lesson explains how to keep a HubSpot deal pipeline trustworthy enough to support useful forecasting and consistent sales reviews. Learners will connect deal stages, close dates, amounts, activit…

Segmentation and Workflow

3 lessons

Lesson 14: Using Lists and Segments for Practical CRM Organisation

19 min
This lesson teaches learners how to use HubSpot segments, previously called lists, to organize CRM records for practical sales and customer relationship work. It focuses on when to use active versus s…

Lesson 15: Lifecycle Stages and Lead Status in HubSpot

20 min
This lesson explains how HubSpot uses Lifecycle stage and Lead status to segment contacts and companies, support sales handoffs, and trigger practical follow-up workflows. Learners will distinguish br…

Lesson 16: Introduction to Automation Concepts in HubSpot

22 min
This lesson introduces the core automation concepts behind segmentation and workflows in HubSpot CRM. It explains how lists, properties, enrollment triggers, workflow actions, timing, suppression, and…

Reporting and Management

2 lessons

Lesson 17: Dashboards, Reports, and CRM Performance Tracking

23 min
This lesson shows how managers and CRM users turn HubSpot activity into practical performance insight. Learners will understand how dashboards, standard reports, custom reports, filters, attribution c…

Lesson 18: Team Permissions, Ownership, and CRM Governance

20 min
This lesson explains how CRM managers use HubSpot permissions, ownership, teams, and governance routines to keep customer data useful without giving every user unnecessary access. Learners will connec…

Applied CRM Practice

1 lesson

Lesson 19: Building a Practical HubSpot CRM Operating Routine

24 min
This lesson turns HubSpot CRM knowledge into a repeatable operating routine. Learners practice how to structure daily, weekly, and monthly CRM habits so contacts, companies, deals, tasks, and sales ac…
About Your Instructor
Professor David Grant

Professor David Grant

Professor David Grant guides this AI-built Virversity course with a clear, practical teaching style.