HubSpot CRM Essentials
A practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM
HubSpot CRM Essentials is an online Business course designed to help you use HubSpot CRM with clarity, consistency, and confidence. You will build a practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM so your daily CRM work supports better follow-up, cleaner data, and stronger sales visibility.
Build Practical Business Confidence With HubSpot CRM Essentials
- Learn how HubSpot CRM supports Business growth through organized customer data, sales activity, and relationship management.
- Gain hands-on confidence navigating contacts, companies, deals, tickets, tasks, activities, views, filters, and saved workspaces.
- Improve pipeline management with practical habits for deal creation, stage movement, forecasting, deal hygiene, and pipeline reviews.
- Develop CRM operating routines that support segmentation, reporting, permissions, ownership, automation awareness, and long-term data quality.
HubSpot CRM Essentials provides a practical foundation in managing contacts, pipelines, sales activity, and customer relationships in HubSpot CRM.
This course begins with CRM foundations, showing you what HubSpot CRM is, how it supports a Business, and how to move through the HubSpot interface with confidence. You will learn the purpose of core CRM objects, including contacts, companies, deals, tickets, and activities, so you can understand how customer information connects across the platform.
You will then focus on customer data management, including how to create and maintain contact records, work with company records and associations, use properties to structure CRM data, and import information while avoiding common data quality problems. These lessons help you build reliable CRM habits that make records easier to find, update, segment, and report on.
HubSpot CRM Essentials also covers daily productivity workflows such as building views, using filters, logging notes, calls, emails, meetings, and tasks, and managing follow-up through task queues. From there, you will learn how to create deals, move opportunities through pipeline stages, review forecasts, and keep sales pipelines accurate and useful for Business decision-making.
The course also introduces practical CRM organisation through lists, segments, lifecycle stages, lead status, and automation concepts, before moving into dashboards, reports, performance tracking, team permissions, ownership, and CRM governance. By the end of the course, you will be able to run a practical HubSpot CRM operating routine and approach customer relationship management with more structure, confidence, and Business value.
Full lesson breakdown
Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.
CRM Foundations
3 lessons
Customer Data Management
4 lessons
Daily CRM Productivity
3 lessons
Pipeline Management
3 lessons
Segmentation and Workflow
3 lessons
Reporting and Management
2 lessons
Applied CRM Practice
1 lesson
Professor David Grant
Professor David Grant guides this AI-built Virversity course with a clear, practical teaching style.