Account Management and Renewals

Account Management and Renewals is a practical Business course for professionals responsible for retaining customers, expanding account value, and managing renewal outcomes with discipline. Students will learn how to own customer relationships, identify risk early, communicate value clearly, and coordinate renewal execution with confidence.

Strengthen Account Management And Renewals With Practical Business Discipline

• Learn how to manage account ownership across the full customer lifecycle.
• Build practical account plans that connect customer goals to measurable Business value.
• Identify health signals, churn risks, renewal obstacles, and expansion opportunities earlier.
• Improve renewal forecasting, stakeholder alignment, and cross-functional execution.

A practical course on retaining customers, expanding value, and managing renewal outcomes with discipline through Account Management and Renewals.

This course gives students a structured approach to Account Management and Renewals in recurring revenue environments. It begins with the foundations of account ownership, including the role of account managers, lifecycle responsibilities, segmentation, prioritization, and portfolio discipline.

Students will learn how to create useful account plans, map stakeholders, build relationship coverage, and connect customer goals to success criteria and Business value. The course also covers customer health, adoption conversations, risk indicators, and proactive churn management before issues become urgent.

Renewal execution is treated as a disciplined Business process. Students will study renewal timelines, internal coordination, commercial qualification, procurement basics, contract negotiation, objection handling, competitive pressure, and discount requests.

The course also addresses responsible expansion, renewal forecasting, pipeline accuracy, handoffs, escalations, and post-renewal improvement. By the end, students will be able to manage accounts with clearer priorities, stronger customer conversations, better renewal discipline, and a more strategic approach to long-term customer value.