Real Estate Business Management

Building a Real Estate Team

Recruit, structure, manage, and scale a productive real estate team with Professor Anthony Owens

Building a Real Estate Team logo
Quick Course Facts
20
Self-paced, Online, Lessons
20
Videos and/or Narrated Presentations
6.9
Approximate Hours of Course Media
About the Building a Real Estate Team Course

Building a Real Estate Team is a practical online course for agents who are ready to move from doing everything themselves to leading a structured, profitable team. You will learn how to Recruit, structure, manage, and scale a productive real estate team with Professor Anthony Owens while building systems that support growth, accountability, and better client service.

Build And Lead A Productive Real Estate Team

  • Create a clear business case for team growth based on production, revenue, profit, and long-term Real Estate goals.
  • Choose the right team model, define core roles, and design responsibilities that reduce confusion as you grow.
  • Recruit agents and staff who fit your team structure, then onboard them with standards, scorecards, and accountability.
  • Manage lead flow, compensation, operations, culture, compliance, and scaling decisions with a practical 90-day action plan.

This course shows Real Estate professionals how to build a team that can grow with structure, leadership, and financial discipline.

Building a Real Estate Team begins with the foundation every growing agent needs: understanding why a team makes business sense, what changes when you become a leader, and which model best fits your market, goals, and brokerage environment. You will learn how to define production targets, revenue expectations, profit goals, and role responsibilities before making costly hiring decisions. The course then moves into recruiting and staffing, showing you how to create your first hire strategy, evaluate agents for fit, use interview scorecards, and build an onboarding process that helps new team members perform faster. You will also develop practical systems for sales standards, client service expectations, lead generation, lead distribution, follow-up rules, CRM workflows, operating procedures, compensation, incentives, and profitability tracking. Professor Anthony Owens also covers the leadership side of Real Estate team growth, including meetings, coaching rhythms, performance reviews, culture, accountability, compliance, brokerage alignment, and decisions about when to add roles, markets, or services. By the end of the course, you will have a 90-day team building action plan and the confidence to manage growth with clearer structure, stronger systems, and a more scalable Real Estate business.

Course Lessons

Full lesson breakdown

Lessons are organized by topic area and each includes descriptive copy for search visibility and student clarity.

Foundations of Team Growth

3 lessons

This lesson makes the business case for building a real estate team before recruiting begins. It helps agents decide whether team growth is a strategic move or an expensive distraction. Professor Anth…

Lesson 2: From Solo Agent to Team Leader: Mindset and Role Shift

18 min
This lesson helps productive solo agents understand the role shift required before building a real estate team. The focus is not hiring yet; it is preparing the leader. Students learn why a team canno…

Lesson 3: Choosing the Right Team Model

21 min
In this lesson, Professor Anthony Owens explains how to choose a real estate team model before hiring agents, admins, or specialists. Students learn the practical differences between rainmaker-led, pa…

Business Planning and Structure

2 lessons

Lesson 4: Defining Your Production, Revenue, and Profit Targets

22 min
This lesson turns the idea of building a real estate team into measurable business targets. You will define the production volume, gross commission income, company dollar, expenses, and profit needed …

Lesson 5: Mapping Core Roles and Responsibilities

20 min
This lesson helps students turn a broad real estate team concept into a clear operating structure. It focuses on identifying the core roles every growing team needs, defining ownership for revenue-pro…

Recruiting and Staffing

3 lessons

Lesson 6: Building Your First Hire Strategy

19 min
This lesson helps team leaders decide who to hire first , why that role matters, and how to avoid making an expensive hire based on emotion, overload, or imitation of another team. Students learn to d…

Lesson 7: Recruiting Agents Who Fit the Team Model

22 min
This lesson focuses on recruiting real estate agents who can thrive inside a team environment, not just agents who want more leads. Professor Anthony Owens explains how to define the team model clearl…

Lesson 8: Interviewing, Selection, and Role Scorecards

20 min
This lesson shows team leaders how to turn recruiting interest into disciplined hiring decisions. Students learn how to define role scorecards, run structured interviews, evaluate candidates consisten…

Training and Performance

2 lessons

Lesson 9: Onboarding New Agents and Staff

21 min
This lesson turns onboarding from a loose welcome process into a repeatable system that helps new agents and staff become productive faster. It focuses on what must happen before day one, during the f…

Lesson 10: Creating Sales Standards and Client Service Expectations

20 min
In this lesson, students define the sales standards and client service expectations that keep a real estate team consistent as it grows. The focus is on turning vague ideas like “good follow-up” and “…

Lead Flow and Conversion

2 lessons

Lesson 11: Lead Generation Systems for Team Growth

23 min
This lesson shows how a real estate team can build a dependable lead generation system instead of relying on random bursts of opportunity. Students learn how to define lead sources, assign ownership, …

Lesson 12: Lead Distribution, Follow-Up Rules, and Accountability

22 min
This lesson gives team leaders a practical operating system for distributing leads, setting follow-up expectations, and holding agents accountable without creating confusion or resentment. It focuses …

Financial Management

2 lessons

Lesson 13: Compensation Models, Splits, and Incentives

24 min
This lesson explains how to design compensation models that attract productive real estate professionals while protecting the team’s margin. Students learn how splits, salaries, bonuses, caps, lead-so…

Lesson 14: Tracking Profitability, Expenses, and Team ROI

21 min
This lesson gives team leaders a practical financial dashboard for understanding whether the team is actually profitable, not just busy. Students learn how to separate gross commission income from net…

Systems and Operations

1 lesson

Lesson 15: Technology, CRM Workflows, and Operating Procedures

22 min
This lesson shows how a real estate team turns technology from a collection of apps into an operating system. Students learn how to define a CRM workflow, assign ownership for every lead and client st…

Leadership and Management

2 lessons

Lesson 16: Meetings, Coaching Rhythms, and Performance Reviews

20 min
This lesson shows team leaders how to create a management rhythm that keeps agents supported, accountable, and improving without turning the business into a meeting-heavy bureaucracy. Students learn w…

Lesson 17: Building Culture Without Losing Accountability

18 min
This lesson shows team leaders how to build a culture that people want to be part of without letting standards become optional. In a real estate team, culture is not just morale, slogans, or team even…

Risk and Scale

2 lessons

Lesson 18: Risk Management, Compliance, and Brokerage Alignment

19 min
This lesson shows team leaders how to reduce legal, financial, and operational risk as the team grows. Students learn how to align team practices with brokerage policy, document responsibilities clear…

Lesson 19: Scaling Decisions: When to Add Roles, Markets, or Services

23 min
Scaling a real estate team is not just a growth decision; it is a risk decision. This lesson gives team leaders a practical framework for deciding when to add roles, enter new markets, or offer additi…

Implementation

1 lesson

Lesson 20: Creating Your 90-Day Team Building Action Plan

18 min
In this implementation lesson, Professor Anthony Owens guides learners through turning the course concepts into a focused 90-day team building action plan. The lesson emphasizes sequencing, measurable…
About Your Instructor
Professor Anthony Owens

Professor Anthony Owens

Professor Anthony Owens guides this AI-built Virversity course with a clear, practical teaching style.