Podcast Marketing and Growth

Podcast Marketing and Growth is a practical online course for creators, teams, and brands that want to grow a podcast with a clear, repeatable Marketing system. You will learn how to improve positioning, plan launches, promote episodes, retain listeners, measure performance, and prepare for monetization.

Build A Podcast Growth System That Attracts And Retains Listeners

• Build a podcast growth system from positioning and launch planning to audience retention, partnerships, analytics, and monetization.
• Clarify your listener promise, market position, show packaging, titles, descriptions, and podcast SEO foundations.
• Create repeatable Marketing workflows for launches, social content, email newsletters, communities, guests, and collaborations.
• Use analytics, retention insights, budget tests, and a 90-day growth plan to make smarter growth decisions.

This Podcast Marketing and Growth course teaches you how to turn a podcast into a focused, measurable growth engine.

You will start with the foundations of Podcast Marketing and Growth, including the podcast growth landscape, listener definition, market positioning, and the listener promise that guides every episode and promotion decision. From there, the course helps you shape your naming, branding, and show packaging so your podcast is easier to understand, share, and remember.

The course then moves into content strategy, showing you how episode planning, titles, descriptions, and podcast SEO basics support both discovery and retention. You will learn how to build a launch or relaunch plan, maintain a repeatable promotion calendar, and turn episodes into social content, newsletter material, community conversations, and partnership opportunities without relying on random posting.

You will also study guest strategy, interview promotion, cross-promotions, feed swaps, collaborations, PR, media outreach, paid promotion, and budget testing. By the end of the course, you will understand which podcast analytics actually matter, how to improve listener loyalty, and how to evaluate monetization readiness. After completing Podcast Marketing and Growth, you will be able to approach podcast Marketing with a structured plan, clearer priorities, and the confidence to grow your audience with consistency.