Search Engine Optimization (SEO): Rank, Reach, and Convert

Search Engine Optimization (SEO): Rank, Reach, and Convert is a practical course designed to help you understand how search works and how to improve visibility in organic results. Whether you are new to Marketing or looking to sharpen your skills, this course gives you a clear path to stronger rankings, better traffic, and measurable long-term growth.

Build Search Visibility With Practical SEO Strategies

• Learn the fundamentals of Search Engine Optimization - SEO and how search engines discover, evaluate, and rank content
• Develop a practical SEO course with Professor Amit Kumar on building search visibility, traffic, and long-term growth through keyword research and planning
• Apply on-page, technical, and content optimization techniques that support stronger performance in search
• Use analytics, audits, and ongoing strategy to improve results and keep your SEO efforts moving forward

A practical SEO course with Professor Amit Kumar on building search visibility, traffic, and long-term growth.

This course starts with SEO foundations and explains how search engines crawl, index, and rank pages so you can make informed decisions instead of guessing. You will learn how search intent shapes user needs, how to find the right keyword opportunities, and how to evaluate competitors to plan smarter Marketing content.

As you move through the lessons, you will build a keyword map and content plan, then apply page-level optimization, SERP-focused titles, headings, and meta descriptions. The course also covers content quality, internal linking, site structure, technical SEO basics, mobile SEO, Core Web Vitals, XML sitemaps, robots.txt, canonical tags, and SEO for images, videos, and rich results.

You will also study off-page SEO, local search growth, measurement, reporting, and SEO audits so you can identify what matters most and prioritize improvements effectively. By the end, you will know how to create a sustainable SEO strategy that supports visibility, traffic, and conversions, and you will be able to approach Search Engine Optimization - SEO with a clear, practical framework that changes how you plan, create, and grow online.