Introduction to SEO and Search Engines

This lesson introduces SEO as the practice of improving a website's visibility in search engines like Google. Learners will understand how search engines discover, index, and rank pages, and why SEO is a long-term growth channel rather than a quick fix.

The lesson also explains the difference between organic and paid search, the main reasons people use search engines, and the core goals of SEO: earning relevant traffic, improving visibility, and creating a better user experience.