What ChatGPT Can and Cannot Do for Marketers

This lesson sets realistic expectations for using ChatGPT in marketing work. Students learn where ChatGPT is strongest, including campaign brainstorming, audience angle development, copy variation, message refinement, and rapid first drafts.

Students also learn its limits: it does not automatically know your brand, customers, compliance rules, current performance data, or business strategy. The lesson frames ChatGPT as a skilled assistant that needs context, direction, review, and human judgment.

By the end, students should understand which marketing tasks are appropriate for ChatGPT, which require caution, and how to stay responsible when using AI-generated ideas and copy.