Introduction to Email Marketing

This lesson introduces email marketing as a business channel and explains why it still delivers strong results in a crowded digital landscape. Learners will understand how email fits into the customer journey, why owned audiences matter, and what makes email different from social media, paid ads, and other channels.

By the end of the lesson, learners should be able to explain the core value of email marketing, identify common business uses for email, and recognize the strategic role email plays in attraction, conversion, and retention. Foundational campaign tactics and technical setup are saved for later lessons.