Why Ethics Matter in Influencer Marketing

This lesson explains why ethics are not a side topic in influencer marketing, but a core part of long-term success. Students learn how ethical behavior supports audience trust, brand credibility, legal compliance, and sustainable creator partnerships.

Professor David Grant introduces the practical business risks of deceptive promotion, hidden sponsorships, misleading claims, and audience manipulation. The lesson focuses on foundational principles only, preparing learners for later lessons on disclosure, compliance, and partnership execution.