What Innovation Strategy Really Means

Innovation strategy is the disciplined approach to deciding where to innovate, why it matters, and how innovation will create measurable business value. It is not the same as having creative ideas, running isolated experiments, or launching new products for their own sake.

In this lesson, you will learn the core purpose of innovation strategy, how it connects to business goals, and the difference between innovation as activity and innovation as a managed system. You will also see the key decisions a strategy must answer before a company invests time, money, and people into new ideas.