Course Orientation and Legal Risk Landscape

This opening lesson sets expectations for the course and maps the legal risk landscape of influencer marketing. You will learn why creator campaigns create unique compliance issues, what kinds of claims and disclosures draw regulatory attention, and how legal risk is shared across brands, agencies, and creators.

The lesson also distinguishes legal issues covered later in the course, such as contract drafting, platform-specific rules, and disclosure mechanics, so you can see where this foundation fits into the bigger picture.