What Real Estate Wholesaling Is and Is Not

How Wholesale Deals Create Value →
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About this lesson

In this lesson, Professor John Ingram defines real estate wholesaling in practical terms: finding a potential deal, putting the property under contract, and assigning that contract or otherwise connecting the opportunity to an end buyer for a fee. The lesson separates the core business model from common misconceptions, including the idea that wholesaling is the same as flipping houses, brokering without a license, or making risk-free money.

Students will learn the roles involved in a wholesale transaction, the difference between a property sale and a contract assignment, why ethical communication matters, and where legal and market risks can appear. This foundation prepares students for later lessons on deal sourcing, property analysis, contracts, buyers, and closing coordination.

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