The Online Course Business Model

This lesson introduces the online course business model as a complete operating system, not simply a collection of videos for sale. Students learn how revenue, audience, transformation, delivery, support, and retention work together to create a sustainable education business.

The focus is on practical business architecture: what customers are really buying, where profit comes from, which costs must be managed, and how different course formats affect pricing, workload, and scalability. By the end, students should be able to describe their course business in clear model terms before moving into offer design, content planning, marketing, and operations in later lessons.