Understanding the Fitness Studio Business Model

This lesson defines how a fitness studio makes money, spends money, delivers value, and earns repeatable member loyalty. It separates the studio business model from a general gym model by focusing on programming, instructor quality, utilization, retention, and disciplined capacity management.

Students will learn the core revenue streams, major cost categories, operating levers, and unit economics that determine whether a studio can become profitable. The lesson sets up later sections on pricing, launch planning, staffing, member experience, marketing, and financial control without going too deeply into those specialist topics yet.