Understanding the Amazon FBA Business Model

This lesson introduces the Amazon FBA business model as a commercial system, not simply a way to sell products online. Learners examine how inventory ownership, Amazon fulfilment, marketplace demand, fees, cash flow, operational risk, and account compliance fit together.

By the end of the lesson, learners should understand what Amazon handles, what the seller remains responsible for, where profit is actually created or lost, and why a disciplined FBA strategy starts with unit economics before product sourcing or advertising.