Understanding the eCommerce Business Model

This lesson defines the eCommerce business model in practical operating terms: how an online store creates value, attracts buyers, converts demand into orders, fulfills those orders, and keeps enough margin to be profitable.

You will learn the core revenue and cost drivers behind an online shop, the main eCommerce model variations, and the metrics that help store owners understand whether the business is healthy. This foundation will support later lessons on product selection, store setup, marketing, fulfillment, customer experience, and optimization.