Defining the Online Coaching Business Model

This lesson defines what an online coaching business is, how it differs from consulting, therapy, teaching, and content creation, and why the business model must be clear before choosing platforms, pricing, or marketing tactics.

Students will map the core parts of a coaching model: target client, outcome, offer format, delivery method, revenue logic, boundaries, and operating rhythm. By the end, they will be able to describe a practical coaching business model in one clear paragraph and identify which decisions should be made now versus refined later in the course.