Mapping the Modern Tech Landscape

This lesson gives learners a practical map of the modern tech industry: the major layers of the market, how the value chain fits together, and which forces are reshaping competition. It focuses on industry structure—software, cloud, AI, security, hardware, platforms, and services—and on the change drivers that most affect strategy: falling compute costs, cloud concentration, open-source pressure, regulation, cybersecurity demands, and changing buyer behavior.

By the end, students should be able to explain why certain companies grow quickly, why others get squeezed, and how emerging trends create both opportunities and risks across the tech stack.