Instagram Marketing and Content Creation

This Instagram Marketing and Content Creation course is designed to help you build a practical Instagram strategy for growth, engagement, and conversions with Professor Peter Lambert. You’ll learn how to approach Instagram as a powerful Marketing channel, turning content into a consistent system that supports brand awareness, community building, and business results.

Build a Strong Instagram Marketing Strategy For Growth

• Learn how Instagram works as a platform so you can make smarter content and Marketing decisions
• Set clear goals, define your audience, and create a focused strategy that supports growth
• Optimise your profile, content, and discovery elements to improve visibility and conversions
• Develop repeatable workflows for planning, publishing, engagement, and performance tracking

A practical course on Instagram Marketing, content creation, and performance-driven growth.

Throughout the course, you’ll move step by step from strategy to execution. You’ll start with the foundations of Instagram, then refine your profile, map out content pillars, and develop a visual identity that keeps your brand consistent across posts, Stories, and Reels. This gives you a clear framework for creating content that feels intentional rather than random.

You’ll also strengthen the writing and discoverability side of Instagram Marketing by learning how to craft captions that hold attention, use hashtags and keywords effectively, and create feed posts and short-form video that perform. The course shows you how to use Instagram’s core features, including Stories, Highlights, Guides, and saved content, to keep your audience engaged and moving through your content journey.

Beyond content creation, you’ll explore community management, collaborations, influencer and UGC tactics, and the basics of Instagram Ads. You’ll also learn how to read analytics, track key metrics, and build content calendars that support consistent publishing and better campaign planning. By the end, you’ll know how to create an Instagram presence that is organised, measurable, and aligned with business outcomes, leaving you ready to market with more confidence and clarity.