Introduction to Behavioral Marketing

Behavioral marketing uses insights from psychology and decision-making to improve how people notice, evaluate, and choose products. In this introduction, you will learn what behavioral marketing is, how it differs from traditional marketing, and why small changes in message, timing, and context can have a measurable impact on results.

This lesson also sets the foundation for the course by introducing core ideas such as cognitive bias, choice architecture, ethical persuasion, and experimentation. The goal is not manipulation; it is to understand human behavior well enough to design marketing that is more relevant, more effective, and more respectful of customer autonomy.