Retargeting vs. Remarketing: Strategy, Terminology, and Use Cases

This lesson establishes the strategic foundation for retargeting and remarketing. It clarifies how marketers use the two terms, where they overlap, and why the distinction matters when planning campaigns across paid media, email, SMS, and customer journey automation.

Learners will understand the main use cases for audience recovery, including abandoned carts, content engagement, lead nurturing, product consideration, post-purchase cross-sell, and reactivation. The lesson also introduces a practical decision framework: match the audience signal, message, channel, and timing to the customer's current intent.